Ch. 1. Shareholder Value: Is It the Business of Operations? -- Ch. 2. Business of Operations: Confronting the Issues -- Ch. 3. Planning for Value: Synchronizing Demand and Supply -- Ch. 4. Selling More: Winning the Customer with Operational Excellence -- Ch. 5. Buying Smarter: Strategic Sourcing and Supplier Management -- Ch. 6. New Logistics: Moving Less ... Faster! -- Ch. 7. Improving the Odds: New Product Introductions and the Supply Chain -- Ch. 8. Making It Happen: The Value-Producing Supply Chain -- App. Findings from a Study on Supply Chain Partnerships